3/25/2023 0 Comments Sign in at autodesk pixlrTo view the original press release, please click here. Through this transaction, both 123RF and Autodesk aim to develop and enhance Pixlr to inspire more users worldwide." "Autodesk remains committed to providing tools and services that can help anybody make anything, and we will work with 123RF to ensure that the Autodesk and Pixlr user communities continue to have access to the broadest set of design tools."Īndy Sitt, founder and chairman of Inmagine Group and 123RF added, "It's a game-changing collaboration that empowers creatives with seamless access to free and affordable content within their favorite free image editing tools. "As part of our ongoing business model transition, Autodesk has decided to focus development resources on our core product portfolio, so we were pleased to find in 123RF a partner who is committed to supporting the Pixlr community and investing in ongoing enhancements to the product," said Thomas Heermann, Autodesk senior director, digital arts. Since acquiring Pixlr in 2011, Autodesk has invested to expand the portfolio and bring powerful editing tools to millions of users around the world and in the process, grew the user base twenty-fold.ġ23RF's in-house production team of over 200 will begin working to expand the Pixlr content library as a value add to its users, ensuring Pixlr communities will continue to have access to new tools and content. The second option is also completely free, but requires an email and password sign-in, and allows users a wider range of features (Autodesk 2015). This acquisition propels Inmagine Group's unique monthly active users (MAUs) towards the 50 million mark in addition to a compelling mobile strategy with over 100 million installs of Pixlr mobile apps, thereby creating a new vertically-integrated platform that delivers engaging user experiences to the creative community.įounded in 2008, Pixlr offers a suite of cloud-based image tools and utilities such as photo editing tool Pixlr Editor, Pixlr Express, Pixlr iOS/Android App and Pixlr-O-Matic. The first option is completely free and allows anyone to use the site anonymously without any sign-in (Autodesk 2015). With the addition of this powerful and free image editing tool, Inmagine Group, the parent company of 123RF, moves a step closer to its mission of creating a holistic creative ecosystem that makes great design accessible to all. Terms of the transaction were not disclosed. 123RF has acquired Pixlr, one of the world's most widely used cloud and mobile photo editors from Autodesk, Inc.
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